Archive for June, 2010
Make Money Writing – Developing a Product Mix and Cross-Selling
It will be hard for you to generate an attractive income without variety in the product mix you offer to the public. Having a diverse product mix will enable you to cross-sell.
Because existing customers are easier to sell to then new customers, you will do well to develop products to appeal to your current clientele. They already trust you and have seen your track record–they are potential repeat customers. Providing they have further needs they will buy from you over someone else. This is why you must have additional products to sell.
Writing is Like an X-Ray
Okay, sure, I am trying to find at least one title for each letter of the alphabet for my Writing Is… series of articles, and X starts the word X-ray. But the word really is applicable to writers and the writing process.
X-rays see through the outer shell of the body, the skin, to photograph the bones and organs within. In terms of writing, the writer looks beyond the surface layer of words and images, propaganda and garbage, to see the guts of the topic.
The Disadvantages of Being a Freelance Writer
I learned to be an entrepreneur at my great-grandfathers knee. And further refined my skills under my grandfather’s tutelage and my father’s mentorship. My family has been entrepreneurs for more than five generations. So being a freelance writer was not a shock to the system. I was prepared for the ups and downs.
So what’s the point of all this? Well, my father had a saying “There’s no point in asking the advantages of a job. You’ll figure those out soon enough. Ask about the disadvantage. Those are the more dangerous of the two. And they’re harder and more costly to learn.”
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