Aug
04
2010
Posted by admin as Author
Here are some facts about writing a book that you should remember.
Books require someone to read the book. If you don’t have a group of readers you don’t have anything except a bunch of paper with type on it. You have to find the group you will sell most of the books to and concentrate on them. You can’t be all over. If you look at T.V. channels they always are aimed at a specific group of watchers. Cartoon channels are aimed at kids and teenagers, the news channels at those who want to be kept up to date, science-fiction channels, etc. They concentrate on one group of people, because otherwise nobody will watch them; it is the same with books.
All books need to meet a need. A weight loss book helps to meet the needs of someone who is trying to lose weight, while a fiction book meets the needs of someone who needs to be entertained. Your book must do the same: it needs to give the reader answers or solutions, or at least help them find these answers and solutions to their needs.
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Jun
09
2010
Posted by admin as Writing
It will be hard for you to generate an attractive income without variety in the product mix you offer to the public. Having a diverse product mix will enable you to cross-sell.
Because existing customers are easier to sell to then new customers, you will do well to develop products to appeal to your current clientele. They already trust you and have seen your track record–they are potential repeat customers. Providing they have further needs they will buy from you over someone else. This is why you must have additional products to sell.
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Jun
09
2010
Posted by admin as Writing
Okay, sure, I am trying to find at least one title for each letter of the alphabet for my Writing Is… series of articles, and X starts the word X-ray. But the word really is applicable to writers and the writing process.
X-rays see through the outer shell of the body, the skin, to photograph the bones and organs within. In terms of writing, the writer looks beyond the surface layer of words and images, propaganda and garbage, to see the guts of the topic.
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