Books require someone to read the book. If you don’t have a group of readers you don’t have anything except a bunch of paper with type on it. You have to find the group you will sell most of the books to and concentrate on them. You can’t be all over. If you look at T.V. channels they always are aimed at a specific group of watchers. Cartoon channels are aimed at kids and teenagers, the news channels at those who want to be kept up to date, science-fiction channels, etc. They concentrate on one group of people, because otherwise nobody will watch them; it is the same with books.

All books need to meet a need. A weight loss book helps to meet the needs of someone who is trying to lose weight, while a fiction book meets the needs of someone who needs to be entertained. Your book must do the same: it needs to give the reader answers or solutions, or at least help them find these answers and solutions to their needs.

The best type of person with a need is someone with a problem or group of problems. Your readers are no different, so find a common problem in the community you are aiming at and work it to your advantage. All problems have solutions, so promise a solution to this problem in your book, and give them the solution. If it happens to be a fiction then make the character’s problem their problem now; they must feel like the only way for an answer is to buy your book and read it.

If you are publishing a book just for the sake of publishing a book it won’t work. It must have feeling. You must have a reason to write. Figure out why you want to – why you have to – write this book, and you will do much better. This will also be required for the blurb on the front of the book telling the reader a little about you. You have to know what entitles you to be able to write this book and help people with whatever problem they happen to have, whether it be a lack of entertainment or learning how to play the kazoo.

Many people today write books as a means of branding themselves. If this is your reason there is one important fact you need to know.

People really don’t give a darn about who the publisher is.

They care about what the book contains, how the writer can help them, and the fact that it’s published. What this means is that you don’t have to convince a traditional publishing house to publish your book. Modern on demand publishers have given you the capability to publish the book yourself. As far as the public is concerned, you’ll do just as well publishing under a name of your choosing. It is best not to use your name as the publisher’s name, however. Use something different enough for people to not know right away that it’s you publishing the books. The only problem of course, is that this doesn’t work with book sellers who continue to rely on the traditional publishing houses for their product.

Do you want to learn how to write a book in 24 hours? Take my brand new free course here: http://www.learningcreators.com

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

Article Source: http://EzineArticles.com/?expert=Glen_Ford

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Because existing customers are easier to sell to then new customers, you will do well to develop products to appeal to your current clientele. They already trust you and have seen your track record–they are potential repeat customers. Providing they have further needs they will buy from you over someone else. This is why you must have additional products to sell.

My very first editing client wanted to publish her book herself. She would have bought book production services from my company, but that service was not part of out product mix at the time. My limited product mix prevented me from taking advantage of a cross-selling opportunity.

Sometimes a potential client will not be able to purchase a particular service, but would be willing to opt for an alternative product, if offered. For example, a client who is not able to take a 15-week Business Development Seminar may cross-buy business coaching. A person who cannot come to a memoir writing workshop may cross-buy writing coaching. (This is like French 101 being full so you take Spanish 101.)

In another example of cross-buying, we are dealing with a repeat customer. A person who has taken the Intro workshop may feel s/he would like more training and will cross-buy writing coaching or will cross-buy editing. This is, of course, a repeat customer–one who cross-bought not up-bought.

Developing a diverse product mix and effectively cross-selling these products will increase the potential spending of a client and increase your income.

Good luck selling as you develop your memoir business!

For your FREE 36-page Jumpstart Your Memoir Business Success book, go to http://www.turningmemories.com/jumpstartbusinessbook.html

Becoming a better memoir professional requires knowledge, but knowledge must be reinforced with practice. Business tele-classes provide knowledge backed up by week after week of practice with feedback. Full certification available.

For more information on Business Tele-classes call 207-353-5454 or visit http://www.turningmemories.com/bizsupport.html

Article Source: http://EzineArticles.com/?expert=Denis_G._Ledoux

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X-rays see through the outer shell of the body, the skin, to photograph the bones and organs within. In terms of writing, the writer looks beyond the surface layer of words and images, propaganda and garbage, to see the guts of the topic.

It is the writer’s job to detect, understand, and describe for readers the structure of the topic being written about as well as the functioning of the major parts (the organs) of the topic.

See, the metaphor actually works.

If we think of the x-ray as similar to a sonogram (those machines that can photograph the functioning of an organ, say the heart, as it is beating and then slow the pictures down so the doctor can see the details of the heart’s movements), we can see that the writer examines the topic as it is moving, as it exists in real life.

For example, if the writer is describing how to bake a cake from scratch, the writer slows down the machinery so she can examine each movement or each step of the process. She needs this slowing down so that she can describe the process for the reader in all its detail.

The writing process (or the writer’s machinery) allows the writer to conduct this examination close up to find all the details necessary for the reader to know and in the sequence necessary.

We can also use the metaphor with the MRI equipment, which shows slices of the organs. A writer does a similar analysis of a writing topic by taking the topic apart and examining each part and discovering and writing about its relationship to the whole topic. This analysis helps to make the topic much more accessible, as examining a small part of something is easier than examining the whole, complex issue all at once.

So, whatever piece of medical equipment you use with the metaphor, you can see that the ability to look below the surface of an issue is a vital ability for the writer, and for medical science as well. As a writer, you must learn to dig deeply into your topic, learn all you can about it so that you become expert enough to write clearly about your chosen topic. So think of yourself as an X-ray machine, or CT Scanner, or an MRI scanner.

Or just see yourself as a writer with an incredible ability to observe and record life as it rolls past your view.

Katherine Ploeger, MA, MFA, is a writer, editor, writing coach and consultant, and screenwriter. She writes practical, process-oriented information for writers of all types. She publishes at Quilliful Publications ( http://quillifulpublications.com ). She also offers free and valuable information for writers at her blog, Katie’s Writing Notes, at http://katieploeger.com.

Article Source: http://EzineArticles.com/?expert=Katherine_Ploeger

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So how can a new professional create doubtless confidence and perceived competence? Easy write a book that eliminates all doubt to the reader. In fact a great story can even create a career that empowers the author with the ability to charge top dollar for their services based purely on the success of their writing.

Begin by identifying the some of the most challenging issues professionals in your field face. Than identify if they are issues in which you are competent in, then begin collecting Case Studies, that’s right study your field in depth and seek out the best case studies from those who have achieved excellent results.

Then go talk to the experts who achieved these results get their feedback, and even let them know that your collecting stories in a book for the niche or industry. Once you have the issues, and case studies then you need to add your own comments to each case. In this section of each story don’t be shy, if you would have done things better say so, if the expert actually screwed up mention this (professionally) find ways to identify your expertise.

ALWAYS be respectful to the expert but don’t be afraid to share your opinion, otherwise you will not be able to demonstrate your competence which is one of the reasons for writing this type of book.

If you’re ready to go to learn more just go to: http://www.bookbizability.com for FREE articles, videos and audios that will help you write your own book and build your platform, promotions, publicity and profits.

Paul Godines helps Authors with the Publishing Process, building the Authors Marketing Platforms (social media, products, coaching programs) Book Promotions (virtual book tours, amazon best seller campaigns, book award competitions) and receiving Publicity for your Book (Radio/TV and in Print.)

Article Source: http://EzineArticles.com/?expert=Paul_Godines

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In 1990 in her way from Manchester to London, a coach she boarded broke down for almost four hours. While she was looking at a herd of cows through the window, the idea of Harry Potter sprang out of her brain. During the following months, Joanne was busy developing this story of a small magician’s adventure. September 1990 she moved to Portugal and worked as an English teacher. There she fell in love with a TV journalist named Jorge Arantes. They got married and in 1993 their first daughter, Jessica, was born. Not long after that they got divorced. And Joanne returned to Edinburgh, Scotland.
At that time Joanne lived a difficult life. So poor was she that she should go everywhere on foot though city bus fee was cheap. She often wrote in cafes, since her cold and narrow flat was of course not a place full of inspiration. Fortunately the café owner was kind, and let Joanne write there eventhough she only ordered a cup of coffee a glass of water, while her baby was sleeping. In 1997 her fate totally changed when British publisher, Bloomsbury Press, published the first book of Harry Potter “Harry Potter and Philosopher’s Stone” (in America it was published under the name of Harry Potter and Sorcerer’s Stone). This book was a great success throughout the world and so were her next books.

Jo plans to write a story of Harry Potter until Harry reaches his seventeenth, when he graduates from Hogwarts School of Magics. This means the seventh book. Her excellent gift can be proved through the launching of her world-shaking work, Harry Potter.

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Some matters to heed on writing the title of an article.

Make use of more detailed words. For instance, you would like to write about a fish market of “Golden Fish” in Bandung. The writing focuses more on the less orderly market condition. “Less Orderly Golden Fish Market in Bandung” will be a better title than “Not Well-Ordered Market”

Make use of words or sentences, not excessive punctuations. If you want to express  personal opinions, with a view to making more readers read them in internet (since your writings can possibly be found through the service of a seeking machine), express opinions with more appropriate sentences.

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