writer
How To Keep Your Writing Simple
As a writer, be it an author, a blogger, or a journalist you want to attract people to your texts, you want them to read what you are writing. That is pretty simple logic. What is not necessarily as easy is to get them to actually do the reading. Keeping your writing simple is how you can get readers attracted to your texts. That is if you want to reach many readers. If you want to reach a certain, smaller, group you might need to use other tactics.
There are some writers who are masters at catching their readers attention, but there are also many writers who tend to make things unnecessarily complex. How then can you keep your writing simple?
How to Write A Speech: How Well Do You Know Your Audience?
I once had a Vice-President of Human Resources take a look at a speech of mine. This was after the company president had actually delivered it. She’d not been present at the speech but on reading it through, felt that it didn’t work. She commented that had a group of senior management heard the speech, they would not have approved it. I stressed that the audience consisted of the company’s sales team, and was designed to motivate them for the new sales year that had just begun. The president told me that he received a standing ovation. I pointed out to the VP Human Resources that had I been writing for an audience of senior management, the content, language and tone would all have been different.
I’ve rarely had a better example of writing for a particular audience. If you can, be there when a speech you’ve written is presented to an audience. It’s a first-hand opportunity for you to see whether the speech works or not. I sometimes cringe when I hear something I’ve written and it doesn’t work the way I intended. Or the audience doesn’t get it, or the idea goes right over their heads.
